Our customers are people just like us. It would be foolish not to listen to them and at Lookfly we're doing more and more each day to try and get feedback from you about anything and everything to do with our direction not just as an Ultimate supplier but as a company.
This is an area where we tend to be going against the grain a bit. 2010 and some of 2009 have been spent searching for an "Ultimate compatible" polyester yarn that is made from 100% recycled PET plastic. That's generally drink bottles that we all use every day. After numerous tests, we've nearly reached our destination and are now moving full steam ahead towards providing the most environmentally sound Ultimate gear available. Is that what our Lookfly customers want? Deep down, I think we'd all like to do what we can to save the planet. We only have one after all. This radical move is more costly, which is possibly not what people want. Our goal is to hopefully ride out the lower profit margins associated with using the recycled yarn and at the same time set an example for others to follow. We can make a difference.
Lookfly has never been about maximising profits through over the top marketing and cheap as possible manufacturing techniques. As such, we don't often make direct comparisons with many of our competitors because they're simply not offering the same product. It may have the same purpose but it represents something quite different. Wearing a Lookfly garment speaks volumes about how you shop and potentially about how you live. You've made a choice that may not be the cheapest but it will have the greatest impact and benefit for the future.
Lookfly always welcomes any kind of feedback, so don't be afraid to just email in or even phone us up to talk about problems, propose suggestions or just ask the odd question. We would love to hear from you and trust us, we can talk for hours about Lookfly so don't be afraid to catch us at a tournament or in the pub.
In late 2010, Lookfly started a Facebook group called The Brain Trust. It's currently a carefully selected private group made up of players that live all over the world and have different playing backgrounds and interests. Going forward, we will be pitching new ideas to this group so that Lookfly is always representing the best wishes of our customers.
How do I join the Brain Trust? It's a small group for many reasons. However, if you feel you represent a unique demographic and that your opinions and experience will be valued within the Trust, just become a fan of our Facebook group and send a message to the administrator. With luck we'll respond with an invite.