The Conservation of Greatness
Below are extracts from some of the recent articles posted on our more non-formal blog called the Conservation Greatness. It's more of a place for us to speak about things we're passionate about in the industry and the world in a more relaxed way. This may seem to completely deviate at times from direct Lookfly happenings but will relate generally with what we do around here. The title...well the the title is explained in the very first entry. Have a read! http://theconservationofgreatness.blogspot.com/
Show Me The Money!
2011-04-21Shag, Marry, Bury? The world of sponsorship is a path tread lightly for businesses. Putting cold hard cash behind a person, team, or event, means taking a potentially big risk. The entity being sponsored subsequently becomes something that represents, and even can become synonymous with the brand backing it....
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Branding and stuff
2011-01-04Marketing is not only one of the necessary evils of business, it's almost the life's blood of some companies. I have a love/hate relationship with it as I'm sure do many others who are responsible for both the actual products a company produces as well as the promotion of said products. While I LOVE to shout about new developments I really HATE that I know it must be done in a certain way....
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The Blog Title
2010-11-25Blog titles on blogspot are becoming arguably as valuable as domain names. What really does my head in as that while Google own it, they don't provide any means to oust squatters or even allow blog owners to be contacted if they aren't using a good blog title. My case in point is this one http://conservationofgreatness....
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